LOTUS CRISES ?
The Lotus is not will fail ', as all the car is affected by the global crisis.
The vertices of the brand are trying to focus on what path productive intrapprendere.
Unfortunately not 'an easy choice, fans of' old style would prefer to continue with its strategy to market until now widespread, but the world is changing and future demands of Lotus models from the new generations are very different.
Continue with the rules and decisions of the past has no future, like that never come true positive budget.
Practically our Elise, Exige, etc. .. are not sufficient to maintain active business.
We need a new, urgent and effective operation of the market, a detailed study of the field from which to derive the necessary parameters to new productive projects and advertising, do not forget that the marketing of the Lotus right now benefits from the return to F1, the excellent results achieved by the cars are an indispensable resource unprecedented advertising.
We must take advantage of this situation that contributes to the revival of popularity 'of the brand inghlese.
From creative which I have a thousand ideas and proposals for the Lotus marketing, effective and practical maneuvers from sensible costs but ... unfortunately does not work for them.
L 'only constructive criticism that I would make friends of Norfolk and' the lack of a bit of imagination.
Some times to center just find the right person ...